I've been thinking about marketing tactics that my company can implement to encourage users to try out our new beta site when we release it. One idea that seems pretty simple, but widely used, just didn't cross my mind as being very effective, until I succumbed to it myself -- "blog about us and we'll give you FREE access!" My last post entitled "Website Recommendation for Learning Chinese" was pretty random as it relates to the theme of my blog. However, I still wrote a post that essentially gave me free access to a site I've been using to help me learn Chinese. Simple, straightforward, but pretty effective for the company, right? I think so.
The idea works best for websites that adopt freemium models, a business model that works for offering basic services for free, while charging a premium for advanced or special features. This works especially well if you plan to charge for your service right out of the gate (i.e. as soon as you release).
Have you written about a company so you can get free access?
Cheers,
Andre
http://abuddingentpreneur.blogspot.com
Follow me on Twitter || http://twitter.com/acharoo
Blog || http://abuddingentrepreneur.blogspot.com
Posts
